Pet Grooming Services Market: Size, Trends, and Strategic Insights 2025-2032
The pet grooming services market is witnessing robust growth fueled by rising pet ownership globally and increasing focus on pet wellness and hygiene. Sophisticated grooming solutions and personalized pet care options have emerged as significant growth drivers, reshaping industry dynamics and elevating consumer expectations.Market Size and Overview
The global pet grooming services market is estimated to be valued at USD 7.63 Bn in 2025 and is expected to reach USD 12.67 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.5% from 2025 to 2032.
This Pet Grooming Services Market Growth trajectory reflects the escalating demand for specialized grooming treatments combined with enhanced infrastructure and digital booking platforms transforming service accessibility and customer experience worldwide.
Market Segments
The pet grooming services market is segmented primarily by service type, pet type, and distribution channel. Under service type, options include bathing, hair styling & cutting, nail trimming & clipping, and teeth cleaning. Hair styling & cutting remains the dominant sub-segment due to increased demand for breed-specific styling in 2024, with nail trimming showing fastest growth propelled by pet health awareness campaigns.
For pet type, dogs lead the market share by far, supported by expanding pet dog populations globally, while cat grooming services grow rapidly, especially in urban areas. Distribution channels include standalone salons, veterinary clinics, and mobile grooming services, with mobile grooming emerging as the fastest-growing channel through convenience-driven consumer uptake.
Market Drivers
One key market driver is the rise in pet humanization and changing lifestyle trends, with pet owners increasingly viewing pets as family members. This behavioral shift drives frequent grooming and premium service uptake. According to 2024 industry trends, more than 65% of pet owners increased spending on grooming services, influenced by rising disposable incomes and urbanization. Additionally, regulatory policies enhancing pet health standards have pushed pet care services, including grooming, to higher quality benchmarks worldwide.
Segment Analysis: Service Type
Focusing on the service type segment, hair styling & cutting dominates the pet grooming services market revenue in 2025, supported by breed-specific grooming trends and celebrity pet culture influence. Nail trimming & clipping emerges as the fastest-growing sub-segment, driven by awareness about pet health issues linked to nail care.
For instance, Pooch Dog SPA reported a 20% increase in nail care service revenue in early 2025, reflecting growing consumer inclinations towards comprehensive grooming beyond aesthetics.
Consumer Behaviour Insights
Several behavioral shifts have been observed from 2024 to 2025 among pet owners.
Firstly, there is heightened preference for digital booking platforms due to convenience and contactless services, with app-based grooming appointments increasing by 30% year-over-year.
Secondly, consumers exhibit increased pricing sensitivity, balancing cost with quality, evidenced by surge in subscription-based grooming packages offering bundled services at discounted rates.
Thirdly, sustainability preferences have emerged, with a growing segment opting for eco-friendly grooming products and services, aligning with broader environmental consciousness seen in pet care purchasing decisions.
Key Players
Prominent market companies driving the pet grooming services market include Petsfolio, Pets At Home, Inc., PetSmart LLC, Wag Labs, Inc., Pooch Dog SPA, and Paradise 4 Pa. During 2024 and 2025, these market players invested heavily in capacity expansions and new product launches.
For instance, Petsfolio launched an AI-powered grooming scheduler app in 2025, enhancing customer engagement, while PetSmart LLC expanded mobile grooming fleets across North America, boosting regional outreach and service convenience.
Key Winning Strategies Adopted by Key Players
Innovative market growth strategies adopted by key players include Petsfolio’s 2025 implementation of AI-driven personalized grooming recommendations, resulting in a 15% increase in repeat customer retention. Wag Labs introduced sustainable grooming packages integrating eco-friendly products and packaging, which captured a niche green-conscious customer base rapidly in 2024.
Additionally, Pooch Dog SPA’s flexible mobile grooming services introduced in 2025 enabled access to suburban and rural markets, driving significant incremental revenue and diversified customer acquisition.
FAQs
1. Who are the dominant players in the pet grooming services market?
Dominant market players include Petsfolio, Pets At Home, Inc., PetSmart LLC, Wag Labs, Inc., Pooch Dog SPA, and Paradise 4 Pa, which have strengthened their market position through digital innovation, service diversification, and geographic expansion.
2. What will be the size of the pet grooming services market in the coming years?
The market size is projected to grow from USD 7.63 billion in 2025 to USD 12.67 billion by 2032, with a CAGR of 7.5%, driven by increasing pet ownership and rising consumer expenditure on bespoke grooming services.
3. Which service segment has the largest growth opportunity?
Hair styling & cutting leads in market revenue and demand, while mobile grooming services represent the fastest growing channel, reflecting convenience-driven consumer preferences.
4. How will market development trends evolve over the next five years?
Digital adoption for booking, personalized grooming solutions, and sustainability integration will be key market trends shaping the pet grooming services market through 2032.
5. What is the nature of the competitive landscape and challenges in the pet grooming services market?
The market landscape is competitive with increasing digitalization and service diversification, though challenges persist in maintaining consistent service quality and managing operational costs across geographies.
6. What go-to-market strategies are commonly adopted in the pet grooming services market?
Key go-to-market strategies include adoption of AI for personalized customer experiences, launch of eco-friendly grooming packages, and expansion of mobile grooming services to underserved areas.
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About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137 )